Mumbai, Oct 9 (UNI) Ecosac, a brand of utility shopping bags in India amplified the Maharashtra Government’s ban on single-use plastic bags, by involving citizens of Mumbai in its #37forecosac campaign.
In the month of June from World Environment Day (June 5, 2018) till World Population Day August 11, 2018, Ecosac called upon citizens to exchange 37 or more medium and large sized plastic bags and in exchange rewarded them an eco-friendly high utility Reusable ECOSAC Bag.
With a startling response received from Mumbaikars, the bag brand collected 850 kilos of plastic from over 7,000 households and societies, which resulted in reduction of 5100 kilos of carbon dioxide through a zero emission process. Ecosac tied up with Rudra Environmental Services, a nonprofit based out of Pune, involved in to recycling of plastic into industrial polyfuel.
The entire process of collection of plastic, exchange of eco-friendly Reusable Ecosac bags, transfer of plastic to the plant and its processing took the company more than 75 days.
Citizens from households, housing societies, schools and even corporates participated in the campaign against the pollution monster. Plastic bags were collected from their doorstep through a well-structured logistical method.
Edelweiss, Nalanda Public School, Shree Bhuvendra CHS – Dahisar, Paradise Society – Raheja Vihar – Powai were some names that took part in the campaign.
An elated Anil Chowta, CEO, Ecosac said, ‘Citizens enthusiastically participated in the campaign, which was way beyond our expectation! Initially, Plastic bag collection was a herculean task and logistically a challenge. However, despite the initial hiccups, we managed to reach out to maximum number of responsible citizens who contacted us.
People now, are more responsible and aware, and it has been our endeavor as a company to do our small bit to save the environment. Rudra Environment Solution has been phenomenal in converting waste plastic into industrial fuel through TCD i.e. Thermo Catalytic Depolymerisation Process. Their partnership and the supportive policies of the government have together given an impetus to the success of our campaign.”