Ad guru Alyque Padamsee dies at 90

Mumbai,  Noted ad film maker, Alyque Padamsee passed away in Mumbai on Saturday.

He was 90.

Mr Padamsee was best known for his role as Muhammad Ali Jinnah in 1982 historcial drama “Gandhi”.

Mr Padamsee was the brain behind several iconic Indian ad campaigns including Lalitaji for Surf, the Liril girl, Cherry Charlie for Cherry Blossom Shoe Polish, Hamara Bajaj, the MRF muscle man among many other memorable ads.

As the head of Lintas India, he was credited for building it into one of the top advertising agencies in the country.

Padmashri awardee, was known for his contributions to the creative field and was named ‘Advertising Man of the Century’ by The Advertising Club in Mumbai.

The Insides Speak