New Delhi, Nov 22 (UNI) Tyre maker Apollo Tyres on Thursday announced that it has roped in ace cricketer Sachin Tendulkar as its brand ambassador for next five years.
This is the first time that the company has associated with a celebrity as the face of its brand.
For Apollo Tyres, its association with Manchester United and Tendulkar is in line with its brand strategy to reach out and engage with its target audience globally. The association with Tendulkar will help the company leverage on his fan following and popularity as a sports icon to drive home the company’s own message of making every journey a safe and inspiring one.
In addition to it being the Global Tyre Partner for English Premier League club, Manchester United, Apollo Tyres also has a presence in the German Bundesliga, with its association with Borussia.
Monchengladbach. In India, it has a presence in the Indian Super League (ISL), being the principal sponsor of Chennaiyin FC, and in the I-League, with its title sponsorship of Minerva Punjab FC.
The Insides Speak.