Uber Eats appoints youth icon Alia Bhatt as its brand ambassador in India

Kolkata, Nov 22 (UNI) Taking its presence in India a notch higher, Uber Eats,
the world’s largest food delivery platform, today announced the appointment
of leading actress and youth icon, Alia Bhatt, as its brand ambassador.


India will be the first country for Uber Eats globally, to have appointed a
brand ambassador.


Uber Eats is gaining popularity among consumers across 37 cities in India
to order food of their choice at the click a button.


Similarly, Alia Bhatt’s effortless performances in bringing out the essence
of every character she plays, has positioned her as one of India’s most
loved youth icons. 


“Alia is an inspiration to Indian millennials and we are thrilled to have her
on board. The youth today relates to her easy-going, carefree and energetic
personality.

She is known for her unique style and agility as an actor – the
same qualities are an integral part of the Uber Eats DNA; thus making her
the perfect fit to represent our brand in India.

We are excited to have Alia onboard, as we stay focused on building and strengthening our presence in India,”
said Bhavik Rathod, Head of Uber Eats India and South Asia.

board, as we stay focused on building and strengthening our presence in India,”
said Bhavik Rathod, Head of Uber Eats India and South Asia.


Alia Bhatt, expressing her excitement as Uber Eats’ first brand ambassador
said, “My work hours and plans keep changing, so the freedom/flexibility to get
what I’m craving for whenever I want, right at the tap of a button, almost seems
magical. I’m delighted to be associated with a young, innovative and energetic
brand like Uber Eats and I look forward to all the excitement that’s in store with
this partnership.”


Uber Eats India’s association with Alia Bhatt will lay the foundation for a host
of brand-led interventions in the coming year.

Besides being the face of the brand,
consumers can expect to see Alia in different moods and never seen before
avatars on social media platforms.


Uber Eats recognizes the appetite for food delivery in India and in the past year
and a half, has emerged as the fastest growing food delivery app.

In 2018, UberEats will continue to focus on technology innovations and empowering people to
broaden horizons of convenience and experience in the food delivery space.

Eats will continue to focus on technology innovations and empowering people to
broaden horizons of convenience and experience in the food delivery space.

 

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