OYO registers 133 pc rise in booking from solo travellers to cold destination

South Asia’s largest chain of hotels, homes and living spaces has revealed that it has recorded a whopping 133 per cent increase in bookings from solo travellers to cold destinations as compared to same period last year. 

OYO Travel Index 2018 also revealed that Shimla tops the list of cold destinations followed by Shillong, Gangtok, Mussoorie, Ooty, Dalhousie, among others, this winter having recorded a whopping 104 per cent higher bookings in total this season, it claimed in an emailed statement to UNI.

The increase in solo travel this season is a result of various factors namely the appeal of an adventurous experience that allows one to explore new destinations and savour some quality ‘me time’, flexibility at work where individuals are allowed to work remotely as well as the ease of booking hotels across geographies at the push of a button.

Besides chilly destinations, people are planning travel to beach destinations too such as Goa, Puri, Pondicherry, Port-Blair, Alappuzha and Digha. These destinations have seen a 66% increase in bookings as compared to the 2017 winter holiday season. Interestingly, colder destinations are witnessing an increasing trend of couple as well as family vacationers when compared to beach destinations. The travel index reveals that there is a 99% increase in couple and 106% in family travellers to colder cities whereas the increase is 71% and 63% for couple and family travellers to beach cities respectively.

Speaking about the emerging trend, Burhanuddin Pithawala, Vice-President, Conversions, OYO Hotels & Homes, said, “Technology is playing a huge role allowing all travellers –solo, couples as well as families and friends make and change plans in a jiffy with the help of their phones. Interestingly, solo travellers are the most significant contributors to bookings this holiday season. We only see this trend increasing year on year and are committed to ensure that all travellers have a great holiday experience”

The OYO analysis reveals that in the North of India – Delhi, Jaipur, Shimla and Udaipur are top destinations, whereas in South India – Hyderabad, Bangalore, Pondicherry, Kochi, Mysore, Ooty are top cities in terms of 2018 bookings. OYOs varied offerings like OYO Homes, OYO Townhouse as well as OYO Total Holidays are proving to be favourites with travellers this year.

The Insides Speak.