Ginger planning to add at least 50-55 hotels in next 3-4 years

 Ginger, operated by Roots Corporation Limited, a subsidiary of The Indian Hotels Company Limited (IHCL), is planning to add at least 50-55 more hotels in its kitty within a span of three to four years, a top official of the company said.
Speaking exclusively to UNI, Deepika Rao, Managing Director and Chief Executive Officer, Ginger, said there were 40 hotels primarily in almost all the commercial cities in the country while 11 were in the pipeline.
”We are opening second hotel in Surat, we are opening in Patna, third hotel in Goa. Products like ours need highest occupancy, we are opening our second hotel in Nashik, we are opening hotel in Bharuch in Gujarat, Jhanshi, Visakhapatnam. There is nice variety of locations,” she said.
”We will take the product every where, not just metros, We will open our third hotel in Goa in March, we are also going to Sanand. We want to get 100 hotels in next four years. This year, itself we have signed six and we wish to keep signing every year. Some of them will happen and some will get delayed. (But) If we sign around 10-15 each year we will get target of hundred hotels,” she said.
Speaking about challenges being faced by the hospitality industry, she said approvals related to construction in the country were almost same and cause of concern.
”Mainly construction related approvals are same whether it is small hotel or a big hotel in our country. Same number of licences are required. Building a hotel is not easy in the country. It takes minimum three years if we are making a Ginger also. This is the biggest challenge. So if we try to bring new product we try to have new building. If we take existing hotels then you do not get same experience. See for 100 rooms you need about 50,000 sqft area. There has to be some kind of slab so that if it’s a smaller hotel with lesser amount of built up area, you should have faster construction approval. We have same fire inspection, air pollution, NOCs. There is no relaxation at least to make it simpler or easier,” she said.
On growth of hotels like Ginger, she said the segment had seen lot of growth compared to luxury and upper scale hotels.
”We started Ginger in 2004 and we were the pioneers. Now roughly in this field, I think there would be 200 hotels like ours. So this segment is seeing lot of growth compared to luxury and upper scale hotels. Society is changing. Its big opportunity, we just need to construct fast,” she said.
Ginger Hotels are operated by Roots Corporation Limited which is a subsidiary of The Indian Hotels Company Limited (IHCL). Recently Ginger in Panaji underwent a major repositioning, unveiling a new look. In September this year, the company signed a new hotel in Margao, the second largest city in the state.

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