Just ahead of the upcoming cricket season, the second edition of ‘Royal Challenge Sports Drink Bold League’ is back with its unique platform for cricket lovers, that promises to be bigger, better and bolder.
In a series of short, humorous films, ‘Royal Challenge Sports Drink’ has brand ambassador and RCB
skipper Virat Kohli challenging cricketers across the nation to play against his team.
Taking a dig at armchair cricketers and self-proclaimed gully cricket legends, he asks them to show their A-game ‘Ab Khel Ke Dikha’.
The league, which made its successful debut in February this year in 10 cities, is now expanding to
host teams in over 30 cities and towns to battle it out and win a chance to be pitted against none other than the Royal Challengers Bangalore team.
The tournament has been designed with the primary objective of encouraging youth in India to play the game better and bolder.
It will bring excitement and fervor to fans of cricket over the next two months, with a unique short-format six-over league across the country, in search for the strongest contender to face off with the Royal Challengers Bangalore.
Offering something for everyone – the league will be a one-of-a-kind carnival where cricket meets entertainment.
A slew of social media stars like Sumeet Vyas, Nidhi Singh and others from one of India’s leading digital platform TVF Play would be adding a dosage of fun and entertainment at each of the state finals.
This will culminate with arena-style performances by India’s most sensational musicians including Amit Trivedi, Badshah, Diljit Dosanjh and Sreeram live in action.
Talking about the campaign, Amarpreet Singh Anand, Executive Vice President & Portfolio Head,
Marketing, Diageo India, says, ‘After a successful Season one, we are thrilled to be back bolder than
ever, spanning over 30 cities and towns. While Season one was pegged on the war cry of cricketers across
India challenging RCB, Season two has Virat responding with a challenging ‘Ab Khel Ke Dikha!’. This
season will continue to hold the original thought of bringing to life the brand’s premise of inspiring
millennials to make bold moves in life, via a unique experiential platform”.
Speaking of his association with Royal Challenge Sports Drink, brand ambassador Virat Kohli says,
“At its core, the brand stands for playing bold, and that really resonates with me. I am excited to be a
part of this league that gives a platform to cricket lovers across India to play truly bold and show us
what they’ve got. And now as the search to find the one team that will take on RCB begins, I am
really looking forward to see what we are going to come up against.”
The league, which kicked off in mid-December, is calling out for teams across select cities in India.
The Insides Speak